PEUGEOT TAKES A POSITION AS
AN ADVOCATE OF CRAFTMANSHIP
Craftsmen are under pressure. Due to online platforms like Werkspot.nl and Marktplaats.nl, and cheap labour coming from East-European countries, true craftmanship is becoming more and more rare.
The new van by Peugeot, called the Peugeot Expert, is the result of genuine craftmanship.
For its introduction we called in the help of real craftsmen. We offered them a stage to show the importance and beauty of craftmanship. This way we connected quality and a good eye for detail with the vans of Peugeot. And we positioned the new Expert as the van for experts.
(Creatives: Chris Onsman and Niels Buwalda, Creative Directors: Menno Schipper and Nils Taildeman.)