INTRODUCING IMPROVED OPTIMEL
AS A NEW PRODUCT
Optimel introduced their improved yoghurt drink: a complete new recipe and a new packaging. More yoghurt gives it a fresher taste, a big improvement to what people were used to. Because there are less additives and more natural ingredients, it gives you a great feeling when you drink it. So, it is quite a big difference with the old Optimel.
To make people clear this was almost a new product, we created an energetic, eye-catching campaign. We broke with the way Optimel used to communicate in the past.