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SUCCES FOR METAMUCIL BY TALKING ABOUT WHAT CAN'T BE DISCUSSED.

There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to. 

We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront. 

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