A SUMMER BATTLE IS WON WITH THE
PERFECT CAN OF ICE COLD GROLSCH BEER
Summertime is beer time. Most people drink their beer from a can in summer. On the beach, in the park, on a boat. But then they face a problem: how to keep your beer cool?
Grolsch distinctiveness comes from their craftsmanship and quality. To grow the position of Grolsch in the segment of canned beer, we developed a campaign in which Grolsch did everything in its power to deliver you the best possible beer: a cold beer.
We created a exchange-your-warm-beer-service, a cool hotline, a cool server, a cool meter on the cans, a cool bag …