INTRODUCING THE CHOCOMEL LETTER.
THE BEST ACTIVATION EVER FOR CHOCOMEL.
Chocomel, one of the iconic brands of the Netherlands was looking for a way to connect to
the most important holiday in Holland:
The tradition is to give each other a chocolate letter.
So we thought of a simple but genius solution.
Put a letter on the Chocomel packs.
This immediately was a succes.
People starting playing with the packs, forming their own words on the shelves.
Since then, Chocomel is part of the Dutch Sinterklaas tradition.
(in collaboration with Ramin Bahari)