BOLLETJE ANSWERS THE MODERN
NEEDS FOR CONSUMERS
Bolletjes bakers are real, artisan bakers. But not everyone knows. Therefor they get to play a prominent part in the new campaign for Bolletje. Consumers address their questions directly at the bakers. And for every question, the bakers bake a suitable answer.
This way we connect true consumer insights to artisan bakery. And we created a brand campaign, that can easily highlight any single product.
(Activation in collaboration with Chris Onsman and Niels Buwalda.)